This resurgence is not merely a fleeting trend but a deliberate choice by filmmakers to evoke the golden eras of Indian cinema, characterized by vibrant colours, iconic music, and distinctive fashion. The resurrection of retro in modern Bollywood is a multifaceted phenomenon, reflecting both a homage to the past and a strategic move to connect with a diverse audience.   One of the most striking aspects of this trend is the revival of classic songs and music styles. Bollywood’s music has always been a cornerstone of its films, and the incorporation of retro music in contemporary cinema serves as a bridge between generations.

Iconic songs from the 70s and 80s are being remixed and reimagined, often becoming chart-toppers and bringing the essence of yesteryear back to life. This approach not only pays tribute to legendary composers and singers like R.D. Burman, Lata Mangeshkar, and Kishore Kumar but also introduces their timeless melodies to younger audiences who might not be familiar with the originals.   Moreover, the visual aesthetic of retro Bollywood is making a comeback, with filmmakers meticulously recreating the look and feel of earlier decades. Films such as "Om Shanti Om," "Bombay Velvet," and "Once Upon a Time in Mumbai" have embraced retro settings, complete with vintage costumes, set designs, and cinematography. This dedication to authenticity immerses viewers in a different era, allowing them to experience the glamour and charm of Bollywood’s past.

The intricate details, from the choice of props to the replication of iconic film posters, demonstrate a profound respect for the history of Indian cinema.   Fashion, too, plays a pivotal role in Bollywood's resurgence of retro. The styles of the 60s, 70s, and 80s have found their way back into the spotlight, influencing both on-screen wardrobes and contemporary fashion trends. Designers draw inspiration from the flamboyant sarees, bell-bottom pants, and disco-era outfits that once defined Bollywood’s style. Actors and actresses don these retro-inspired looks, adding a touch of nostalgia to their performances while also appealing to fashion-conscious audiences.

This blend of old and new creates a unique visual appeal that resonates with viewers.   Another significant element of this retro revival is the storytelling approach. Modern Bollywood films often incorporate themes and narratives that harken back to earlier cinematic tropes. The masala films of the past, known for their melodrama, romance, and action, serve as templates for contemporary filmmakers seeking to evoke a sense of nostalgia. This storytelling style, characterized by larger-than-life characters and dramatic plot twists, provides a sense of comfort and familiarity to audiences who grew up watching such films. At the same time, it offers a fresh perspective for new viewers, creating a cross-generational appeal.   The resurgence of retro in Bollywood is also evident in the casting choices and character portrayals. Veteran actors who were iconic figures in past decades are often cast in roles that pay homage to their earlier work. This not only capitalizes on their enduring popularity, but also taps into the nostalgic sentiments of their long-time fans.

Furthermore, younger actors are sometimes styled or directed to emulate the mannerisms and personas of legendary stars from the past, creating a sense of continuity and homage.   In addition to films, the influence of retro can be seen in other facets of Bollywood culture, such as music videos, advertising, and public appearances. Music videos often draw heavily on retro themes, with artists adopting vintage looks and settings to evoke a bygone era. Advertisements leverage the nostalgic appeal of retro Bollywood to market products, tapping into the emotional connections that consumers have with the past. Even public appearances by celebrities at events or on social media frequently feature retro-inspired fashion and aesthetics, reinforcing the trend's pervasiveness.  

The revival of retro in Bollywood is not without its challenges and criticisms. Some purists argue that the remaking or remixing of classic songs and films can sometimes dilute their original essence and cultural significance. There is also a risk of over-reliance on nostalgia, which could stifle innovation and originality in storytelling. However, many filmmakers and artists approach this trend with a sense of responsibility and reverence, striving to strike a balance between honoring the past and creating something new and relevant.   The commercial success of retro-inspired films and music further underscores the viability of this trend.

Audiences' positive reception to films like "Om Shanti Om" and "Gunday," as well as the popularity of remixed songs, indicates a strong appetite for nostalgia-infused content. This trend has also opened up opportunities for collaborations between contemporary artists and veterans of the industry, fostering a creative exchange that enriches the cinematic landscape.   Recent releases such as "Rocky Aur Rani Ki Prem Kahani" (2023) and "An Action Hero" (2023) have embraced retro elements, further cementing the trend's prominence. "Rocky Aur Rani Ki Prem Kahani," directed by Karan Johar, is a modern-day love story that pays homage to Bollywood’s grand romantic dramas of the past, featuring elaborate song and dance sequences reminiscent of the golden age of Hindi cinema.

The film's vibrant costumes, set designs, and melodious soundtrack evoke a sense of nostalgia while telling a contemporary story.   Similarly, "An Action Hero," starring Ayushmann Khurrana, blends modern storytelling with retro action tropes. The film features stylized action sequences and a narrative structure that harkens back to the classic action films of the 80s and 90s. The use of retro music and visual aesthetics in the film enhances its nostalgic appeal, making it a hit among audiences who appreciate the blend of old and new.   The resurgence of retro in modern Bollywood is a testament to the enduring appeal of nostalgia.

By reviving the music, aesthetics, fashion, and storytelling styles of the past, filmmakers and artists are not only paying tribute to the golden eras of Indian cinema but also creating a bridge between generations. This trend allows older audiences to relive cherished memories while introducing younger viewers to the rich cultural heritage of Bollywood. As the industry continues to evolve, the integration of retro elements will likely remain a cherished and dynamic aspect of Bollywood's creative expression, celebrating its legacy while paving the way for future innovations.